With this project, I was tasked to write and design a promotional booklet for Missouri State University's Art and Design campus, known as "Brick City." I was given complete creative freedom for the copy as well as the overall visual language of the booklet. I went for a sort of collage/paper-cut look for the final 20 page project, incorporating my own photos and illustrations!
For my color palette, I chose a bold blue, pink, orange, and yellow combination to emphasize the bright, fun, creative environment Brick City offers Art and Design students.
I also wanted to keep the visual identity consistent by incorporating scrapbook elements such as crumpled paper textures, pieces of tape, sticky notes, collaged images, doodles on photographic elements, and a playful, paper-cut style typeface, Poster Cut Neue. I paired this typeface with my secondary choice, Bebas Neue, an all caps typeface used for subheads and small blocks of text, while Helvetica was used for large blocks of text for better legibility.
